Business Market Watch London Evolution
Vouliagmeni, March 31, 2009 – by YORGOO Publishing and Yorgo Nestoridis
Subsequent to my discussion of this morning with Bianca Gubalke about the entry of the key-word Business Market Watch London on Google, I thought it was an interesting experiment to test self hosted Semiomantics against YORGOO Press.
Remember Biancas earlier article today: [...]
Alejandra Neri launches Online Newspaper “MeltingPot”
Cape Town, 31 March 2009 – by Bianca Gubalke
Alejandra Neri’s Smile is well known on the Internet and stands for patient and knowledgeable Support for those who addressed her as a Networker in YORGOO or a Teamleader in YCADEMY. Her ability to guide and teach is based on a deep-rooted [...]
Alejandra Neri launches Online Newspaper “MeltingPot”
Cape Town, 31 March 2009 – by Bianca Gubalke
Alejandra Neri’s Smile is well known on the Internet and stands for patient and knowledgeable Support for those who addressed her as a Networker in YORGOO or a Teamleader in YCADEMY. Her ability to guide and teach is based on a deep-rooted [...]
Business Market Watch London on top of Google
Cape Town, 31 March 2009 – by Bianca Gubalke
When creating a newspaper or magazine that basically addresses a local community, it’s important to really address the topics and issues that particular community is interested in, likes to identify with and feels inspired and encouraged to interact with. That’s [...]
Business Market Watch London
Business Market Watch London is a new Online Publication powered by YORGOO Press. The Project, by Felisa Ryan, went life during the March Ycademy Online Seminar.
Felisa has come to terms with a typical internal struggle about deciding for a project and we can feel the enthusiasm she puts into her new site. The [...]
Business Market Watch London Evolution
Vouliagmeni, March 31, 2009 – by YORGOO Publishing and Yorgo Nestoridis
Subsequent to my discussion of this morning with Bianca Gubalke about the entry of the key-word Business Market Watch London on Google, I thought it was an interesting experiment to test self hosted Semiomantics against YORGOO Press.
Remember Biancas earlier article today: [...]
Vouliagmeni, March 31, 2009 – by YORGOO Publishing and Yorgo Nestoridis
Subsequent to my discussion of this morning with Bianca Gubalke about the entry of the key-word Business Market Watch London on Google, I thought it was an interesting experiment to test self hosted Semiomantics against YORGOO Press.
Remember Biancas earlier article today: Business Market Watch London storms Google . It shows that the keyword Business Market Watch London with over 7 million search returns has been stormed by our sites at BesmaBashier.com , a Dublicator script, a head of BiancaGubalke.com and YORGOO.com.
I was wondering what could be better than that performance and here is what I did:
not even 10 hours ago I registered the domain businessmarketwatchlondon.com (oh boy, was I surprised Felisa didn’t grab the brand name of her publication…) and I set up a simple, straight forward aggressive WP based Semiomantics YPrivate site: guess what?…no you wont believe it!
I then wrote a little article about Business Market Watch London making sure it would hit YORGOO Publishing as well because of YORGOO Publishing’s well placed framework.
And finally, I posted the whole thing from YorgoNestoridis.com, my Author’s web site; here is the result: all 3 involved sites rank on top of Google, ahead of BesmaBashier.com and BiancaGubalke.com:
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1. The Brand Domain Name is a clear advantage and it may prove unbeatable in the future.
2. If in stead of promoting Google on her site, Felisa had promoted her site on Google, felisaryan.yorgoopress.com would have stormed Google instead of Google having stormed FelisaRyan at YORGOO Press. Sorry Felisa, I had to squeeze that one out of my brain.
3. BiancaGubalke.com should have been on top, however not by targeting ‘News Paper Projects, South Africa’ …:-).
4. A well tuned Semiomantics Dublicator script at besmabashier.com is always better than a Hot Rod without fuel.
It is of crucial importance to promote felisaryan.yorgoopress.com to storm Google: for doing so, Felisa needs topic related content rather than Google ads (what an idea after 17 Ycademy seminars, huh). Also: this is Felisa’s job as the publisher, while Bianca and myself will help of course. But there is no point helping if our little contributions bear more topic related content than Felisa’s own site.
Looking forward to Felisa beating us all on Google!
Yorgo
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Business Market Watch London is a new Online Publication powered by YORGOO Press. The Project, by Felisa Ryan, went life during the March Ycademy Online Seminar.
Felisa has come to terms with a typical internal struggle about deciding for a project and we can feel the enthusiasm she puts into her new site. The site is under heavy construction, that’s for sure but the Graphics created by Bianca Gubalke give it already a professional look and feel.
Now it will be a matter of content and that’s the most important issue here. The Script provides a layout featuring 15 categories right on the front page of the publication. This allows to display a nice mix of news, information, entertainment and whatever else can be of interest to the targeted readers.
I am looking forward to the development of this site and we will help to promote it to get it quickly to the top of Google.
Yorgo
PS: The below illustration shows an efficient way to mess up a well designed web page as well as an interesting Google focused priority: the site is not yet indexed and the various categories are not yet populated, but Felisa must have already got flowers from big Brother Google for taking care of promoting Google before promoting her own web site:-).
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YORGOO Press and Free Traffic and Leads
Vouliagmeni, March 31, 2009 by Yorgo Nestoridis,YORGOO
YORGOO has been built for providing services building free viral traffic and to generate leads. The more traffic, the more leads and by logic the more conversion. The original formula is still valid and working brilliantly for those using the simple formula optimized [...]
Vouliagmeni, March 31, 2009 by Yorgo Nestoridis,YORGOO
YORGOO has been built for providing services building free viral traffic and to generate leads. The more traffic, the more leads and by logic the more conversion. The original formula is still valid and working brilliantly for those using the simple formula optimized by YORGOO.
However, since YORGOO has been created in 2005 the behavior of mainstream internet users has changed. Social Networks have become the main attraction online for the masses and the shift of traffic in favor of Social Media is easily traceable by consulting Alexa.
As a consequence we need to deal with the phenomenon of Social Media and find out how the social media frenzy can profit our purpose as online marketers and business developers.
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Social Media Marketing
Social Media Marketing is the new big key-word to describe a new branch of Communication and Marketing Science. As lined out in yesterday’s YORGOO call, Universities start to teach Social Media Marketing; the Birmingham City University in the UK is offering a first MA curriculum starting in September 2009.
One of the major issues is to figure out, how to profit from all the traffic easily generated on Social Networks. While we have been teaching targeted marketing for years, focusing on keywords, we must see things under a new aspect, which is targeted behavioral marketing and communication. Social Media Marketing is more difficult than traditional marketing for a simple reason:
People who join Facebook, Twitter and other social networks, don’t go there to buy things or to be harassed by ads.
In fact they join social networks to communicate, to make friends and contacts for private purposes and obviously for the fun. But they also join social networks because it’s free to join, or at least that’s what most think and free is perceived as “without out of pocket cost”.
Again the reason for YORGOO’s success is simple: people join traffic programs because they are in online marketing and online business building and because they want to bring their products or message in front of a targeted audience. Traffic Programs provide a targeted audience and the surfer never needs to worry about advanced targeting strategies.
In Traffic Programs, the users EXPECT to see other peoples products and messages: it’s the cheapest way of delivering a message to a targeted online marketers audience.
On the other hand, traffic programs and safelists are used by a minority of surfers and the audience is limited to a specific crowd with limited needs.
With Social Networks we are back to a generic crowd and obliged to filter, target and sort out contacts by field and degree of interest. We are in a situation comparable to 10 years ago: each social network constitutes a sort of a mini internet in form of a closed vase system, with participants from any back ground, having any purpose, interest and goals. You can meet there ‘anyone’ however not every body is a target as in traffic programs.
Sure there are the internal search engines and filters available to all participants. However fact remains: people did not join those social networks to buy products.
Fact is: you don’t sell on Facebook or on Twitter and Barack Obama was not elected on Facebook either.
Social Networks constitute pools of people where the savvy marketer enjoys fishing. This means, you throw the hook into the pool to attract contacts out of the Social Network into your own environment, i.e. to your website.
This means: Your must have a website which is interesting, attractive and which provides room for interactivity.
We have built YORGOO Press for exactly this purpose.
Interestingly, when it comes to behavioral marketing, corporates amke every effort not to appear as corporates and marketers want to get rid of the apparent profile as ‘interested in doing business with you’.
While on Social Networks, our effort is to attract people towards our own websites, it can inversely be our goal to use YORGOO Traffic to bring people into our Social Network Community to soften the hard commercial image and to add another dimension to the relation, a more private and relaxed dimension which traditionally has been created by picking up the phone or by sending an email to build the relation and to give it that touch that makes the difference between anonymous connections and personalized relations.
YORGOO is ready to support your Social Media Marketing efforts and what better can we do than to add some features to YORGOO for this purpose and to set up a Social Media Marketing Seminar in April?
Look forward to a great event which will take place on April 25 and 26 at Ycademy.
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